I designed a city rebrand for Circleville, Ohio, after noticing inconsistencies in the city’s existing website and logo. Through research, I discovered that Circleville is nationally recognized for hosting one of the largest pumpkin festivals in the United States. To reflect this strong community identity, I incorporated warm brown autumn tones and a simplified pumpkin icon into the new branding. The logo was designed to be bold, clean, and easily readable, creating a cohesive and unified visual identity that represents the city in a modern yet meaningful way.